Bike Shops and Black Shorts – The Uncomfortably Funny Truth


Last year we worked with Shimano Cycling and PEARL iZUMi on creating a comical, “tongue in cheek” look at the awkwardness and sometimes uncomfortable process of buying and selling black lycra shorts. The video was originally shown during the 2013 U.S. Dealer Tour. 

Click here to watch: http://youtu.be/XgDfi75IMXU

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