Because Callaway began his career in a small, specialty, independent retailer before moving on to a large, corporate company, he can offer insight into the parallels of the oft–pitted enterprises. “In many ways, it is the same, just on a larger scale,” he notes. Of course there are discrepancies between everyday operations, but at their core every sports retailer shares similar operations and purposes. “At the store level, we don’t focus as much on things like our core assortments or product buying, but we do spend a lot of time working with our local communities to increase participation and stewardship,” says Callaway. Regardless of the size of the corporation, every store, every manager, must be in tune with their local market and work directly with their local community in order to achieve success and growth.