Feature Student: Becky Marcelliano

Becky Marcelliano
Marketing Manager, Deuter

When did you first know you were on the right path in the specialty retail industry?
I took a bendy path to get into the Marketing Manager role at Deuter. I come from a blended background of passions for both art and the environment. My career has taken me to many stops in art education, guiding wilderness trips, outdoor and bike retail, environmental camps and so on. Each of those stepping stones felt like a critical part of the journey at the time, as I utilized each to professionally grow, network and work towards what was next. When I landed at Deuter, I had the incredible opportunity to blend all of these passions into one creative, challenging, ever-changing gig.  To me, working in a creative role for a company who’s ethics and passions align with my own is really quite a dream.

What’s your favorite part of your job?
I love the dynamic nature of marketing and the ability to constantly be nimble, evolving and growing.  My intuition and vision are two of my strengths, so I enjoy being able to utilize those traits to understanding what’s trending in our market, how to engage our target groups, and drive our company forward.

What’s the most valuable lesson you learned through Mann U?
The most valuable lessons I learned at Mann U were actually about myself as both a leader and team player. It was eye opening to tap into my personality traits and really qualify my strengths and weaknesses, potential perception by others and my style of work. This self-reflection continues to stick with me months after Mann U and has really helped me appreciate my own value and provide clarity and motivation to set goals of personal improvement.

Give us one pointer for developing a genuine relationship with your customers.
Overall, I run on efficiency and connection. In all of my professional relationships, I aim to be concise, complete and timely in all interactions while offering creative and growth-promoting strategies. I think these things build relationships of trust and active collaboration. Ultimately, I aim for max productivity every single day and I’ve found these things help make that happen! (I’m a “Driver,” can’t you tell?!)

Your bumper sticker would read, “I’d rather be… ___.”
Frolicking through the mountains with my dog.

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