|Ian and his girls riding around town|
There’s a trend in the bike retail industry, and it’s not a good one. Independent and in–store retailers have undoubtedly suffered over the past few years, thanks to e–commerce giants like Amazon, but certain industries have been hit harder than others. The biking industry is one such industry; steadily declining sales have hurt bicycle retailers large and small over the past several decades. 2.5 million fewer bikes were sold in 2014 than in 2000. 20% fewer children rode bicycles in 2010 than in 2000. For bicycle retailers and manufacturers, these numbers are unavoidable—but not unchangeable.