Millennials. Generation Y. Entitled. Digital Natives.
As an employer, these seemingly synonymous appellations likely strike fear into your heart. Just the word “millennial” conjures up imagery of the unruly punk, eyes and fingers glued to his phone while disdainfully rejecting your generation’s ideas and ideals. The common associations within this group are social media, social activism, and entitlement.
Once you recognize the significance of Gen Y and open yourself to the advantages they bring, you’ve taken a big step forward—but it’s the first of many. We’ll keep walking next month.