Craig Kundig of Cyclery USA

When did you first know you were on the right path in the specialty retail industry?
I didn’t start out liking retail. My father bought the store in 1968, so I was raised in it. I got interested because I loved the sport and the competition side of cycling. I enjoyed sharing that with others. First BMX, then Mountain and finally Road. I was forced to really learn the business side when I lost my father in 1982. Now I enjoy the challenges of making the business better.

What’s your favorite part of your job?
What I do like to do is get out of the store and work on events that promote cycling. I work on the Redlands Bike Classic year round. We did a Trek Travel promotional event this weekend with 75 people and it was exciting. When we do something that pumps people up on cycling, I’m happy.

What’s the most valuable lesson you learned through Mann U?
My most valuable piece was dealing with conflict with employees as well as hiring and firing.

Give us one pointer for developing a genuine relationship with your customers. 
Listen to them and share your passion. Sell fun.

Your bumper sticker would read “I’d rather be…
“Coaching.”

What was your favorite part of working with the Mann Group?
The role playing. They force you to face uncomfortable situations that you WILL see in real life. I also found the personality tests (which was right on for me) and how to interact with other types very enlightening. Interesting to see and hear how others receive what you are saying.

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