By Mark Strella
Our company, Locally, was founded in 2013 by a group of retailers, reps and marketers because technology was changing everything about our businesses. Consumers were glued to their computers, phones and tablets, beginning their product research journey online. This led to an increasing disconnection between “I want this product,” and “Bob’s Outdoors five minutes down the road has it.” And while a few huge sites were able to capitalize on this changing behavior, virtually all other retailers were struggling to adapt. A few were trying to run an ecommerce store, but that was an unprofitable option for all but the savviest, most dedicated companies.