|What once was a Fed Ex Truck|
The mobile boutique, housed in a cheerfully teal box van and filled with trendy women’s fashions, is owned and operated by Lexi DiYeso, a longtime veteran of the retail world. “I have worked in retail for most of my life, starting in a sporting goods store when I was in high school,” she explains. “In college at the University of South Carolina on a soccer scholarship, I majored in the College of Retail, Fashion Merchandising.”
|Inside Hazel Twenty’s Mobile Store|
The small size of the shop offers other surprising advantages, too. “Because the blueprint in the truck is much smaller than an actual brick and mortar, I can buy a smaller, more curated inventory and replenish with different, fresh looks more often. I also make sure to have multiple different price points stocked at any given time,” says the storeowner. The limited inventory and small space come with other benefits too: merchandise never has a chance to get stale, because it’s constantly changing, and it also offers the customer a unique experience of feeling like they’ve purchased a one-of-a-kind product.