Marketing
BY THE MANN GROUP

You have a grand story to tell. Let us help you write it.

A great brand story, developed through branding and marketing, communicates your vision to your ideal audience, engages them authentically both online and in-store, and differentiates you from the competition. What we mean is, an exceptional brand story makes your business successful and profitable. At The Mann Group, we understand effective marketing and how to develop and implement it in small businesses. Whether you need a little help or a lot, a branding boost or an utter overhaul, we’re here to help you share your story.

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Marketing Package Level II:
Strategic Marketing Plan

If it’s time for a marketing makeover, this package is for you. Our Strategic Marketing Plan is designed to capitalize on the foundation of your brand story and turn your various marketing channels into cohesive, consistent, and direct lines of communication with your audience. We’ll evaluate your current marketing and branding structures and work directly with your team to identify areas for improvement and profitable solutions.

Key Deliverables:
  • Pre-work evaluation of social media (Instagram, Facebook, YouTube, LinkedIn); email,
    newsletter, and digital campaigns; and traditional marketing campaigns (online, television, radio,
    billboards, print, etc.)
  • Consideration of marketing team structure, responsibilities, and roles
  • Analysis of additional branding materials (logos, pamphlets, etc.)
  • Two days in-store to review analyses and generate solutions
  • Develop understanding of ideal market
  • Define coherent marketing voice & strategy
  • Generate and adapt marketing planning cycle, including a timeline for marketing campaigns,
    planning for merchandise, incorporating the marketing cycle into the buying cycle, marketing as
    sell-through, and responsive marketing
  • Reallocation of marketing roles
Pricing: $12,000
Marketing Package Level III:
Brand Story Creation

Whether you’re a brand new brand or a business looking for a whole new approach, we can help you write a story that engages with your ideal audience across all channels. It begins with defining your brand story—that’s the personification of your biz across your website, social media, in store experience, and any other ways you interact with your customers. We’ll develop your marketing strategy and team, generate your Brand Bible, and customize your visual merchandising so that your brand story is consistent, progressive, and most importantly, authentic to your vision and mission.

Key Deliverables:
  • Pre-work evaluation of social media (Instagram, Facebook, YouTube, LinkedIn); email,
    newsletter, and digital campaigns; and traditional marketing campaigns (online, television, radio,
    billboards, print, etc.)
  • Consideration of marketing team structure, responsibilities, and roles
  • Analysis of additional branding materials (logos, pamphlets, etc.)
  • Develop understanding of ideal market
  • Define coherent marketing voice & strategy
  • Generate and adapt marketing planning cycle, including a timeline for marketing campaigns,
    planning for merchandise, incorporating the marketing cycle into the buying cycle, marketing as
    sell-through, and responsive marketing
  • Reallocation of marketing roles
  • Rehab of visual merchandising, including signage, presentation, and auxiliary programming like
    playlists
  • Generation of new Brand Bible, including logos, colorways, marketing voice, social media
    tactics and approach
Pricing: $30,000

Why Does it Matter?

  • Engages your ideal audience
  • Encourages people to experience your store firsthand
  • Aligns your mission, public perception, and in-store experience
  • Keeps your business top of mind
  • Distinguishes you from competition
  • Gives heart to your cause
  • Keeps people in-store longer and increases items per transaction
  • Inspires passion in your team and customers
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Drop us a couple of lines
Working Hours

8 days a week