At The Mann Group, we’re in the business of eliminating excuses.
In recent years, we’ve found that more and more businesses are making excuses for their failures, rather than assuming the blame and making the hard changes. We’re changing your aversion to change by revealing the fallacies disguised as reasons and giving you answers for how to fix your perspective.
“The internet broke my business.” Nope, you didn’t adapt to your new market. According to the US Census, Americans still do about 90% of their shopping in physical brick-and-mortar retail locations.
“I can’t compete with big box retailers because they offer discounts I can’t at my store.” Rather than concentrate on the discount, shift your perspective to the quality of your goods and customer service. You offer something those big box stores can’t: real connection.
“My employees are resistant to feedback.” No, you’re just not giving it correctly. Be proactive in your feedback (not reactive), and approach them in a way that is specific, tangible, understandable, clear and measurable. They’ll respond positively.
Perhaps the biggest and most frequent excuse we hear is in regards to training:
“I don’t have the time to invest in training.”
“I don’t have the money to invest in expensive training programs.”
“I’m getting free training from the merchants we carry, so I don’t need to invest in other trainings.”
No, nope, uh-uh. Those are excuses. There is nothing more important to the success of your store than quality customer service, and that is only achieved through quality training.
We admit that there are a lot of things that are out of your control. Admittedly, you can’t influence the growing dominance of Amazon. You can’t stop other stores from offering discounts. You can’t control the reactions of your employees to your feedback. What you can control is the training you offer your employees. You can control your guest’s experience. You can ensure every employee offers every customer the best possible experience and most applicable assistance every time.
For years, we’ve offered you the tools to make this a reality. Through our training programs, like Mann University and GEAR, through the publishing of our book, ORBiT, through free articles and social media posts and videos—we’ve given you so many tools to help in your success. All these trainings, materials, and notes are implementable and easy, but this year we revealed our latest (and one of the greatest) innovations in our cadre of programs: GEAR Online.
You genuinely no longer have an excuse for not training your employees. GEAR Online is just $500 per door; depending on the size of your business, you can train dozens of employees for just $500. It’s the same GEAR training we’ve been touting (and students have been standing behind) for years, now in an easy, perpetually accessible package. The videos, featuring our own Dan Mann, are engaging. The entire program isn’t achingly long. The subsequent quizzes ensure the information is sticking. You can follow your employees’ progress to make sure they’re getting the full benefit of GEAR Online. It just makes sense.
We know we’ve been talking about GEAR Online a lot, and it’s not just a sales pitch. At The Mann Group, the number one excuse we have is that we can’t possibly help every retailer in the world; we’ve limited ourselves in the past to the business we can visit, spending days with each, and in effect limiting our impact. With GEAR Online, we eliminate our own excuse. We’ve made The Mann Group’s teachings fully accessible and affordable for every business out there. No excuses.