he way we look at it, “orbit” and “influence” are inherently tied, much like the celestial bodies we often associate with the word. The moon orbits the Earth, the Earth orbits the sun, not by choice, but because they are under the influence of the larger body. The sun pulls the Earth by invisible tendrils, prods and ushers it on the path of prosperity, the path that fosters life and growth, night and day and seasons. It is the influence—the orbit—of the sun that makes us possible.

We employ ORBiT similarly. Hone your lens to the human level, and you can see ORBiT, the art and science of influence, at work. The best leaders gently conduct the actions and ideas of their students and employees, guiding them delicately on the path of prosperity, influencing them—and the greater cause—toward success.

The ability to influence is an integral skill, as the ability to enact adult behavior change is the key to effective leadership, particularly for those looking to enact their vision through others (like employees). A truly great leader can influence the behavior of their students with subtlety, nuance and efficiency. The results are a cohesive mission, sweeping motivation, and increased profitability.

In nature, influence is implicit, but in human behavior, influence is an intention, hard-won and fastidious in its application. The good news? It’s possible, even easy, once you’ve defined the path.
Over three decades as a teacher, speaker, and leader, founder of The Mann Group Dan Mann discovered a foolproof system for implementing influence. He developed his own experience into the six-step ORBiT system, which delineates the applicable steps to effect adult behavior change. We’ve woven ORBiT methodology into all of our classes and courses, and Dan carefully illustrates the concept and its actualization in his book, ORBiT: The Art & Science of Influence.

The ability to influence is one of the most marketable skills a manager can possess, and the ability to influence is vital for anyone who wants to accomplish their vision through others.” —Dan Mann, ORBiT: The Art and Science of Influence



This is ORBit

ORBiT isn’t just a concept—it’s a practical, implementable guide to help you influence those around you for a cause. We can’t give you all the details (see that “buy book” button above), but we can outline the six steps that make ORBiT possible.

Six Steps

1 Establish Context

Provide the student with a vindication for the lesson.

 2 Negative Simulation

Explicitly exhibit the errors in the student’s current approach.

 3 Positive Simulation

Provide the effective counter to their mistakes.

 4 Demonstration

Ask the student to demonstrate their new understanding.

 5 Feedback

Supply implementable suggestions to the student.

6 Cycle


The Art and Science of Influence
by Dan Mann

Owners and managers today have to possess dozens of marketable skills—deep reserves of patience, unerring commitment to their company and employees, amicable authority—but all
of these are merely auxiliary pieces of the greater skill of influence. The ability to influence is the most important aspect of every leader’s skillset, and it’s not necessarily an easy one to learn. ORBiT is changing that. With three decades of experience in leadership and leadership training, Dan Mann of The Mann Group is the perfect progenitor for ORBiT, or Optimized Reality Behavior Training. Mann refined his vast catalogue of advice for leaders into an effective roadmap for influence in his new book, ORBiT: The Art and Science of Influence. In ORBiT, Mann details the six steps of the program in concise, easily digestible chapters that are easy for supervisors and leaders of all spheres to implement. ORBiT is designed to increase influence by setting expectations, increasing the urgency for change, teaching techniques and skills, and increasing the proficiency of the leader. For years, Mann has been teaching ORBiT through his courses in The Mann Group, delivering the knowledge to professional leaders in classes and at conferences like Interbike and Outdoor Retailer. Now, leaders of all types can incorporate the skills of ORBiT into their workflow without leaving their chairs.

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