It’s an obstacle many active women run up against. Maintaining modesty in a world of sheer, short and revealing athleisure wear is a priority for many women, especially mothers. The U.S. Bicycling Participation Study found that women with children ride at a higher rate than those without; there are millions of mothers out there looking for flattering and age-appropriate clothing to wear biking—and to yoga and pilates and the gym. Sweet Spot Skirts are the perfect solution.
As the Sweet Spot Skirts business took off, Lynn found that women used the skirts for all sorts of sports and activities, making it the perfect product for a broad spectrum of retailers to carry in order to tap into that growing female demographic. “Our marketing highlights all of the activities during which you can wear the classic Sweet Spot® Skirt,” Lynn explains. “It isn’t just for biking, but you can bike 1-100 miles in it. It isn’t just for yoga, but you can downward dog and warrior pose with ease and comfort knowing the skirt moves with you. We market to all active women: golf, running, cycling, hiking, yoga, Zumba, apres’ ski, boating, rollerblading, skateboarding…the list goes on. Versatility is the best thing we offer women. They can wear the skirt out and about in social and high fashion settings and also take it for a 5 mile jog.”