Student of the Week: Faris Malki of Cahaba Cycles

What’s your favorite part of your job?
Favorite part of the job—well that’s a toss up…
I love closing a sale, and hearing a customer say, “Wow, y’all just make it so easy to do business with.” That’s what we strive for at the end of the day: creating an outstanding experience for our customers. And coaching my management team and seeing them succeed in making our customers raving fans of Cahaba Cycles.

What’s the most valuable lesson you learned through Mann U?
How to interview new prospects. I’m convinced we have saved thousands of dollars in hiring mistakes. Conversely, we have made some excellent hires since implementing the hiring practices that Mann U teaches.

Give us one pointer for developing a genuine relationship with your customers. 
Listen, then be empathetic and authoritative. Empathetic, meaning strive to understand your customer and his/her wants and needs. Authority, meaning recommend a product or service with confidence. We are the experts!

Your bumper sticker would read, “I’d rather be… ___.”
Outside.

What was your favorite part of working with the Mann Group?
The role playing in Mann U and Gear Training. I like the pressure and discomfort that it creates in the group. I equate it to practice in sports. If practice is hard and uncomfortable, then game time becomes easier, more manageable and the results are better. We continue as a company to practice the things we have learned from the Mann group through role playing.

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