1. Critical eye – look at your dressing room as your women consumer would:
Make the fitting rooms easy to find while on the shopping floor. Target, Dick’s, REI have an advantage with similar layout in store design as I know where the dressing rooms are going to be when I walk in and have my plan of attack ready
TOO many times the Dressing Room is self-serve What do you do when they are in the dressing room? Remember that I am a captive audience at this point and for the most part Naked!!
1. Offer assistance