At Adventure 16 in Southern California, the next generation is the old one.
Over the past 40 years, John D. Mead, President of A16, has consistently adapted and evolved the company that was passed down to him from his uncle, who was in turn an innovator in the industry back in the ‘60s. Mead is unabashedly honest when it comes to his business—the good, the bad and the ugly all came up in our conversation about how he keeps A16 innovative and successful. From developing relationships with vendors to competing in a modern marketplace to appealing to new generations with high expectations, Mead unveiled his tips and tricks in our interview.
|This photo is of John Mead and his Uncle Bob Phillips in 1962
on John’s very first camping trip to Sawtooth Mountains in Idaho
Q: A16 was a pioneer in the industry when it started back in the ‘50s/‘60s. How have you guys continued to be pioneers since then?