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Reciprocity, Synergy, and Retail: Rethinking Connections in a Transformative Way acheiver change management leadership leading change redefine retail small business

As we brace for the retail juggernaut of Black Friday, Small Business Saturday, and Cyber Monday, there's no denying the stakes. These days...

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Winning the Sale, Losing the Value: The Human and Brand Costs of Discount Culture acheiver leading change manufacturers small business

I recently read an article about Veterans Day that touched on the concept of loss resulting from the spoils of war. This loss is, in essence, the...

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The Election. The Economy. And What You Can Control. brick and mortar election leading change small business

Last week, we started our series on discussing discounting vs. reciprocity. This week, with Election Day upon us, I can already feel the anxiety...

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Are You Working On Your Business or In Your Business? acheiver change management leadership leading change small business teambuilder

If you’ve been following along, we’ve been building a powerful hypothesis: the Achiever Mindset can be trained. At the heart of this...

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What's In It For Me? achiever brick and mortar change management payroll small business

We started our online Sales Management course last week. I asked the attendees (a mix of retail owners and managers), “what’s the most...

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Who’s Bringing Experiential Retail to Malls? achiever brick and mortar customer experience leading change small business

We’re saying it again: malls aren’t dead.

Are the cold, sterile malls populated by mindless franchises and untrained, unhappy employees...

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The Magic of the Retail Experience at Universal Studios achiever brick and mortar customer experience leading change small business

For my 28th birthday, all the dreams of my 11th birthday came true: I finally received my acceptance letter to Hogwarts.

On a humid June day, we...

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Makeup Counters: The Evolution of Experiential Retail achiever brick and mortar customer experience leading change small business

In 1910, Florence Nightingale Graham—though you might know her better as Elizabeth Arden—opened her first Red Door beauty salon on 5th...

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The Holey Land: Customer Experience at Hole Doughnuts achiever brick and mortar customer experience influencing behavior leading change small business

Doughnuts inspire a lot of reactions: delight, salivation, swooning, palate glee and diet abandonment. At Hole Doughnuts in West Asheville,...

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The Formula of Product & Experience achiever brick and mortar customer experience leading change small business

One scene, two ways.

A customer walks into an upscale mall, red-bottomed heels clacking against polished marble, and traipses into a Prada store....

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Convenience v Connection: Technology achiever brick and mortar influencing behavior leading change small business

Technology is not the answer. Or rather, technology is not the experience.

When we say your customers crave connection, we don’t mean they...

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Cultivating Patience with The Real Food Shoppe achiever brick and mortar leading change small business

It’s not often we’re inspired by the content on Facebook these days, but a recent post by Tabatha Starr got us thinking—in a good...

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