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Beyond "What Brings You in Today?"

#connection #customerexperience #leadership #community #theoofgolden

 

A coffee shop, a stranger, and a question I can't shake

I just closed the last page of Theo of Golden, and I haven't stopped thinking about one thing: how much can change when someone truly sees you.

I won't give the story away. If you haven't read it, you should, and you deserve to meet it fresh. But I can tell you what it did to me. It's set in a small Southern town, and much of it unfolds in an ordinary coffee shop. Not a church, not a counseling office, not a community center. A coffee shop, where people come in, order, and leave.

Watching that ordinary room become a place of deep connection made me ask a hard question about my own life. How many people do I see every week without ever really seeing them?

We are connected to everyone and known by almost no one

We live in a disrupted world. The news is loud, the arguments are sharp, and many of us have quietly sorted our neighbors into camps. We scroll past hundreds of faces a day and can't name the person who rang up our groceries.

Most of our everyday exchanges are transactions dressed up as conversation. "How are you?" "Good, you?" "What brings you in today?" These phrases aren't bad. They're polite, efficient, and safe. But they are built to move us along, not to let anyone in.

The result is a strange kind of loneliness. We're busy and surrounded, yet many people go weeks without anyone noticing what they're carrying. The cashier, the coworker, the relative across the Thanksgiving table: each one has a story, and most of the time we never ask for it.

The lost art of bestowing

To bestow is an old word. It means to give something of value, freely, as an honor. We usually use it for titles and awards. I think it belongs in everyday life.

What can we bestow on an ordinary person on an ordinary Tuesday? Attention that doesn't drift to our phones. A name remembered. A specific word about what we see in them: their patience, their courage, the way they make a room calmer. Words like that are free to give and can last for years.

The book reminded me that bestowing isn't flattery. Flattery is vague and wants something back. Bestowing is specific and asks for nothing. It says, "I noticed you, and what I noticed is good."

Most people can remember, word for word, the one time someone told them who they could become. Imagine being that voice for someone this year.

Connection is a skill, so let's train it

We treat connection like chemistry: either it happens or it doesn't. But it is closer to a muscle. It gets stronger with reps, and it weakens when we only ever lift the light weights of small talk.

Here are five ways to train it.

  1. Slow the first thirty seconds. Make eye contact. Use their name if you know it, and learn it if you don't. Most connection is lost before it starts because we're already thinking about the next thing.
  2. Ask the question behind the question. Instead of "What brings you in today?" try:
  • "What's been the best part of your week so far?"
  • "What are you looking forward to right now?"
  • "What's keeping you busy these days, the good kind of busy?"
  • "Who taught you to do what you do?"
  • "What's something you're proud of that most people don't know about?"
  1. Follow the second answer. The first answer is the polite one. The second is often the true one. A simple "Tell me more about that" opens a door.
  2. Name what you see. Be specific. Not "You're great," but "You were so patient with that customer. That's a gift."
  3. Remember and return. Write down one detail after a real conversation. Next time, ask about it. Nothing says "you matter" like being remembered.

None of these require extra time. They require extra attention, which is rarer and worth more.

A holiday reset

The holidays can be the loneliest season of the year, even in a full house. They are also the season when we're most open to being reached. That makes them the perfect time to reset how we connect.

Try one of these between now and New Year's:

  • Pick your "Golden." Choose one place you visit often: a coffee shop, a gym, a pharmacy counter, a church lobby. Make it your training ground. Learn three names there by December.
  • Bestow one word a day. Each day, tell one person something specific and true that you admire about them. Out loud or in writing.
  • Write the letter. Think of someone who shaped you and never heard it. Send them a handwritten note telling them exactly what they gave you.
  • Ask a better question at the table. At your holiday meal, skip the politics and ask, "What's a moment from this year you want to remember?" Then really listen.
  • Notice the edges. Look for the person sitting alone, the new neighbor, the widow at the end of the pew, the employee working the holiday shift. Go to them first.
  • Put the phone in another room. For one meal, one visit, one walk. Presence is the gift underneath every other gift.

The challenge

We can't fix a fractured world from our couch. But we can change the temperature of one coffee shop, one office, one family table. That's where every real change in a town has ever started.

So here is my challenge. This season, don't settle for "What brings you in today?" Ask the better question. Wait for the second answer. Say the specific, kind, true thing you noticed. Then do it again tomorrow.

Somewhere in your town, someone is waiting to be seen. You might be the one who sees them.

If you've read Theo of Golden, you'll know why I can't stop thinking about this. If you haven't, read it, then go find your Golden.

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