THE BLOG

Training Your Sales Staff is a Marathon, Not a Sprint. achiever brick and mortar leading change training

 6 hours 30 minutes and 19 seconds. 

That was the time I took to run the Chicago Marathon this past Sunday. This race was one hour longer...

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What Your Buyers Want You to Know achiever brick and mortar gear leadership leading change

As the general population is starting to prep for the holidays, retail must be one step ahead by focusing on sales training. We want to start this...

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Who’s Bringing Experiential Retail to Malls? achiever brick and mortar customer experience leading change small business

We’re saying it again: malls aren’t dead.

Are the cold, sterile malls populated by mindless franchises and untrained, unhappy employees...

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The Magic of the Retail Experience at Universal Studios achiever brick and mortar customer experience leading change small business

For my 28th birthday, all the dreams of my 11th birthday came true: I finally received my acceptance letter to Hogwarts.

On a humid June day, we...

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Makeup Counters: The Evolution of Experiential Retail achiever brick and mortar customer experience leading change small business

In 1910, Florence Nightingale Graham—though you might know her better as Elizabeth Arden—opened her first Red Door beauty salon on 5th...

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5 Ways to Bring Experience to Your Customer Experience

Retailers, it’s time to face the facts: your customers don’t shop with you because it’s easy and convenient, or because...

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The Holey Land: Customer Experience at Hole Doughnuts achiever brick and mortar customer experience influencing behavior leading change small business

Doughnuts inspire a lot of reactions: delight, salivation, swooning, palate glee and diet abandonment. At Hole Doughnuts in West Asheville,...

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Breaking Up is Hard to Do achiever brick and mortar hiring leading change

When we teach managers about employee selection, we recommend they begin each interview by describing a win-win relationship in employment. You...

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The Formula of Product & Experience achiever brick and mortar customer experience leading change small business

One scene, two ways.

A customer walks into an upscale mall, red-bottomed heels clacking against polished marble, and traipses into a Prada store....

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Dear Walmart

We’d begin by saying “We hope you’re doing well,” but we already know you are. After all, you’re the biggest retailer...

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Convenience v Connection: Technology achiever brick and mortar influencing behavior leading change small business

Technology is not the answer. Or rather, technology is not the experience.

When we say your customers crave connection, we don’t mean they...

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Cultivating Patience with The Real Food Shoppe achiever brick and mortar leading change small business

It’s not often we’re inspired by the content on Facebook these days, but a recent post by Tabatha Starr got us thinking—in a good...

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