THE BLOG

INTIMATES & INTIMACY: CONNECTING WITH CUSTOMERS AT A LINGERIE BOUTIQUE achiever brick and mortar leading change small business

To incorporate empathy into your retail experience is to connect with your customers on a personal, intimate level. No one recognizes that level of...

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The New Customer Journey: Why Social Media is the Most Important & Authentic Marketing Platform for Retailers achiever brick and mortar leading change small business

The customer journey isn’t a new concept, it’s just shifted from the physical to the metaphorical.

When your parents were kids (or maybe...

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Interviewing Excellence achiever hiring leading change small business

When I first became a manager, I began to learn a lot of new things: Inventory management, visual merchandising, sales training, scheduling. One...

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Two Minds are Better: The Manufacturer-Retailer Marketing Partnership achiever brick and mortar customer experience leading change

Retail is inherently a partnership between retailer and manufacturer. Specialty retailers are, in the simplest of terms, liaisons between...

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MYTH: MARKETING IS A TEAM EFFORT achiever brick and mortar small business

There are many tasks in your business that can be easily allocated: anyone can clean a bathroom, reorganize a rack, tidy a fitting room. These are...

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MYTH: EMAIL ACQUISITION ISN’T A PRIORITY achiever brick and mortar customer experience small business

Retailers have a bad habit of avoiding what makes them uncomfortable. Top of that list? Email acquisition.

Chances are your sales staff are...

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MYTH: CUSTOMERS WANT A QUICK SHOPPING EXPERIENCE achiever brick and mortar customer experience small business

We live in a break-neck, fast-paced world. It used to take weeks, days, or at least hours to get responses to written correspondence; now it takes...

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No Barriers. All the Barriers. achiever hiring leading change small business

In the industries The Mann Group serves there is often an all or nothing mentality.  You are either elite or you are not.  Brands find...

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MYTH: PRICE DETERMINES AN ITEM’S VALUE achiever brick and mortar customer experience leading change small business

Price is an important variable in every shopper’s decision—but how important varies from product to product, category to category, and...

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Why Compensation is a Hot Topic in Retail achiever brick and mortar customer experience small business

You guys love—looooove—our episodes on compensation (if your listens are any indication, at least). At first, we were struck by the...

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Create a Welcoming Environment achiever brick and mortar customer experience small business

Have you ever fired a store? Seriously, have you ever walked into an environment only to promptly walk out, swearing you’ll never return?...

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Recapturing Your Why achiever brick and mortar customer experience leadership

Take a Moment

Starting the retail new year is like taking a giant exhale. January will be busy in its own right and spring’s just around the...

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